Fish do not always want the same thing, and that is the frustration behind most slow days. The water clouds up, the light changes, the bite moves from the surface down to the bottom, and the one lure in your box stops working. A kit like this exists so you can keep changing the answer until something takes it.
You get a spread of hard baits rather than a dozen near-identical ones: multi-jointed swimbaits that track like a live fish, minnows for cruising fish, crankbaits for working structure, spoons that flash on the drop, spinnerbaits for stained water, and topwater lures for the first and last hours of light. The finishes come in a mix of colors, so you can go natural on a bright day and switch to something loud when visibility drops.
Pick the kit size to match how you fish. The 45-piece set is a sensible starter or a top-up for an existing box. The 68 and 148-piece sets cover most freshwater and inshore trips. The 224-piece set is closer to a full restock, and it is what you want if you fish several waters or you share tackle with kids who lose things. Bass, pike, perch, trout, walleye: the assortment is general enough to fish all of them.
Reviews below include verified buyers of this exact item from before it joined the REIDWOOD kit, plus REIDWOOD customers as their gear gets out there.