Gear that earns its spot.
I'm Ivy. Everything here gets used hard before it gets listed. Wet, cold, dropped, packed out. What breaks never makes the site.
Tested in the wet, the cold, the dark, the miles.
Proven where it counts
Sorted the way you pack
Fire first. Then water, light, food, carry, shelter. Six kits, one job each. Hover to see them in the field.
What Ivy reaches for first
I won't sell you junk.
I grew up doing this for real. Fishing, hunting, fire in the cold, days out of one pack. I got sick of gear that looks tough in photos and folds the first wet night.
It comes out with me first.
It holds up or it's gone. What you see on this site already survived the river crossings, the frost, and the miles. That's the whole catalog policy.
Stock up and save
Fire, water, light & cook. Four field-tested pieces, one box, $336.99 instead of $505.49.
Shop the kitAny two items, storewide. The second one is half price, automatically. No code, no fine print.
Start buildingNew to REIDWOOD? 10% off your first order over $40.
Code: TRAIL10Get Ivy's kit list
The gear Ivy actually packs, seasonal loadouts, first dibs on what passes the test bench. No spam, just what works.