Three to four minutes, one person, no tools. The main pole screws in, the frame goes up, and you are under shade before the rest of the group finishes unloading the car. The canopy covers 8 by 8 feet, which is enough footprint for four or five people plus chairs, a cooler, and the bag of towels that always ends up in the middle.
The fabric is 210D and rated UPF 50+, so you are getting real shade rather than a thin sheet that lets the burn through. The side curtain has a breathable mesh section, which vents the heat that otherwise pools underneath a closed canopy. You can set the connecting pole between 6.9 and 7.9 feet, so you stand up straight underneath and still see the water over the heads of everyone sitting down.
Sand is a poor anchor, so the steel frame comes with sandbags and ground stakes and holds a level 4 to 5 wind rating once they are filled and driven in. Cup holders and storage pockets are built into the structure, which keeps drinks upright and your phone, sunglasses, and sunscreen out of the sand. Everything packs into a carrying bag with a shoulder strap for the walk from the parking lot.
Reviews below include verified buyers of this exact item from before it joined the REIDWOOD kit, plus REIDWOOD customers as their gear gets out there.